home News One in Two Consumers Express Interest in Vegan Diet, Says European IDG … – One Green Planet

One in Two Consumers Express Interest in Vegan Diet, Says European IDG … – One Green Planet

Veganism is set to take over the world, one plant-powered meal at a time, and a new survey put out by the Institute of Grocery Distribution (IGD) in the UK suggests that consumer are increasingly supportive of this shift. According to the article on the IGD website, “One in two (52%) British grocery shoppers say that they either follow or are interested in a plant-based diet, whether this be vegan, vegetarian or flexitarian.” When it comes to consumers between the ages of 18 and 24, this percentage increases to 68%–talk about a positive trend! It seems that younger shoppers know what their priorities are, and are increasingly interested in following a diet that helps not only themselves but the world as well.


In response to the reasons behind this trend, IGD Shopping Insight Manager Vanessa Henry states that “This is for a variety of reasons; the aspiration to be healthier, to adopt more ethical credentials and also to limit the impact on the environment. Some shoppers also claim it helps them reduce their overall food bill.” In addition to these benefits, a vegan diet has been proven to help boost mood and benefit the brain in many ways. Save money, improve your health, and help the environment–what more could you ask for? So get smart and go vegan!

Ballookey Klugeypop/Flickr

For related articles, and if you’re officially intrigued by this whole vegan deal, check out Your Beginner’s Recipe Guide to Amazing Vegan Dishes, or, to prepare your cupboards for the upcoming shift in seasons, read up on The Smart Shopper: A Beginner Vegan’s Pantry List for Winter.

Vegan Holiday Recipes

Interested in trying out a plant-based recipe (or two) for the swiftly approaching holidays? Check out these three delicious recipes, courtesy of our OGP contributors.

6-Ingredient Pumpkin Alfredo

6-Ingredient Pumpkin Alfredo

Creamy, flavorful, and simple, this 6-ingredient pasta recipe, created by Amanda Smith, is a must-try in the fall, especially given that pumpkin is a trendy food at this time.

Butternut Squash, Portobello, and Spinach Casserole With Sausage

Butternut Squash, Portobello, and Spinach Casserole With Sausage

This rich, flavorful, and hearty casserole, created by Lauren Kretzer, is the perfect fall dish, especially as the weather grows colder. Leftovers could even be saved and frozen, for quick dinners later in the week.

Eggplant Chickpea Stew With Polenta

Eggplant Chickpea Stew With Polenta

Fall and winter means it’s time for soup, stews, chilis, and more! They are an excellent way to transition into a vegan diet, and offer up both flavor and nutrition by the spoonful. This stew, created by Ramey Newall, is loaded with spices, chickpeas, eggplant, and tomatoes, and is served over a warm bed of polenta.

For more delicious plant-based recipes, don’t forget to download the Food Monster App, which is available for Android and iPhone, and can also be found on Instagram and Facebook. The app has more than 10,000 plant-based recipes, and subscribers gain access to new ones every day. Check it out!

Featured Image: Ballookey Klugeypop/Flickr


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