A nutrition coach has slammed fitness and weight loss guru Joe Wicks after revealing one of his diet plan meals contains more than double the calories and five times the fat of a KFC rice box.
Wicks’ Lean In 15 weight loss programme promises to help you burn fat and build muscle while still eating wholesome meals – but his Cheesy Chicken Chorizo and Spinach is ‘less healthy than eating fast food’.
Nutrition coach Matt Cooper, from Bristol, made the revelation in an infographic posted to the Apex Fitness Systems Facebook page.
He stressed that while they weren’t promoting KFC as a healthier option, a higher calorie meal will always take more time to burn off in the gym.
Apex pointed out that branding the meal ‘lean’ might make people automatically assume that it’s a good choice if they’re trying to lose weight.
The Lean In 15 cookbook does not contain nutritional information for each meal, but Matt made the calculation himself based on a portion of the chicken and chorizo dish for one person.
He claims the Lean In 15 meal contains 1,120 calories, 102g of protein, 7g of carbohydrate and 76g of fat.
That is in comparison to the KFC meal that will add 500 calories, 27g of protein, 61g of carbs and 14g of fat to your daily totals.
He pointed out that while the Joe Wicks meal may be full of fresh ingredients, the higher calorie load means it will take longer to burn off through exercise.
And he said he was sharing the post to make people aware of hidden calories, not to encourage them to eat fast food.
However, fans of the Body Coach disagreed with his point with one calling his claim “ridiculous”.
Sam Frost pointed out that Lean In 15 recipes come with matching exercise plans to burn off the specific food.
And Marissa Marcella accused Apex of promoting their own business while “rubbishing” Joe Wicks.
Calorie counting is also not part of his ethos as he wants people to follow his programme and see results, rather than obsessing over nutritional counts or standing on the scales every day.
However, others were more supportive and understood the point that Apex was trying to make.
Pip Vybz pointed out how the post proved that if you don’t know the calorie content of a meal, you can’t make an informed choice.
And he added that people could end up exercising for longer and not losing as much weight because they’re consuming too many calories from supposedly ‘healthy’ meals.
A spokeswoman for Joe Wicks said the Body Coach has addressed the KFC comparison in this month’s issue of Men’s Fitness.
“One guy was comparing one of my Lean In 15 recipes to a KFC meal, saying they were just as bad as each other,” they said.
“Whatever you think about me that’s unfair, I’m encouraging people to eat unprocessed food, drink water, learn to cook for themselves.
“It’s not the same thing at all.”